Since 2010, the use of the Internet on portable devices, namely smartphones and tablets, has seen an extremely rapid increase. As consumers get involved with new technologies, your website needs to keep up. Optimizing your website for smart devices will allow for better usability and greatly improve your brand visibility and impact. Here are some tips on how to expand your website to reach smartphone users:

  1. Google now indexes mobile devices when searching for mobile-specific keywords. So, use the same search engine optimization tactics, however, optimize keywords to be mobile-specific, including: titles, headings, and URLs. When using Google on a mobile device, there is a bias toward mobile-optimized websites and apps. Google indexes mobile-friendly URLs on websites built simply for desktop computers.
  2. One of the most important aspects to consider when presenting your website on a mobile device is the screen size. Smartphone screens have smaller screens and as such you need to rescale your images so they don’t get pixelated. There should be fewer buttons and each button should be much larger to combat the small area of ​​the touch screen. The text should be shorter and more precise with a larger font size. By optimizing your website for mobile in this way, you are minimizing the amount of scrolling and zooming.
  3. When optimizing your website, you have a few options. Google Transcode and mobile subdomains are some of the easiest to use:
    • You can have Google do all the work for you, including resizing images, buttons, and text. Google accomplishes this by converting classic HTML to mobile HTML. The disadvantages are; images may be pixelated, text will be larger, but words may be missing, and entire indexed pages may be missing as well.
    • A mobile subdomain is another option for a visually appealing website on mobile devices. Having a specific mobile URL keeps classic optimization separate from mobile optimization. Google bots will be able to find your website more easily while searching mobile-optimized websites.

A mobile subdomain is another option for a visually appealing website on mobile devices. Having a specific mobile URL keeps classic optimization separate from mobile optimization. Google bots will be able to find your website more easily while searching mobile-optimized websites.

Tablets are taking over laptops for the simple reason that they are smaller, lighter, and more convenient. Tablets are for people on the go and the main uses are blogging, social media and online shopping. This is great news for businesses operating online, but only if you take the necessary steps to stay ahead of your competitors. Here are some tips on how to optimize your website on tablets:

  1. The key difference between mobiles and tablets is not the screen size, but the Internet connection. Tablets efficiently rely on WI-FI and 3G which means your website may take longer to load and as such you need to optimize your website to be simple and fast.
  2. The fewer pages on your website the user has to visit before reaching the goal (for example, contact or purchase), the better. The consumer should not have to tap more than twice to buy a product or inquire about a service. Consider having an app built as there is less waiting and the purchasing system is easier to use.
  3. Have back and forward buttons as they are more visually appealing compared to scrolling through text. Having most of your content optimized on one page can be better than seeing multiple tabs on a tablet.

Both smartphones and tablets have two viewing angles: portrait and landscape. Optimizing your website for both angles will give your consumers the best user experience. For more information on mobile and tablet optimized websites, visit the professional Brisbane website designers at Eightball Media.

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