Sesame Street has long been a popular children’s television show that combines entertainment with education. The show launched on November 10, 1969, and is the longest-running children’s show in US history. According to USA Today, Sesame Street has its largest audience with 8 million viewers in more than 120 countries.

That is an incredible testament to the power of a TV show. Sesame Street has impacted so many lives. Even Google has gotten in on the celebration by displaying various characters from the show, including Big Bird, in its logo on Google’s search engine page. This is nothing new for Google. Come Christmas, Google will probably modify its logo on the search engine page with symbols of this holiday as well. Google understands not only the fun of this cute mod, but also the emotional connection with millions of its viewers.

How can you, as Google, incorporate a memorable current event into your charity auction to create an emotional connection that your entire audience will experience? These symbols of our life that everyone recognizes can provoke sentimental feelings that go beyond your event. The more warm feelings you have towards your charity auction, the more enthusiasm, publicity, hype and exposure you can receive to increase your support.

What type of memorable image should you use to promote your charity auction? Stay away from anything controversial, like politics (past and present). You should also use something that reaches across the generations of your audience. Avoid events or icons that are specific to a single generation, like pre-1960 music or SpongeBob SquarePants.

That’s what makes Sesame Street a great choice. Who doesn’t like Bert and Ernie? And I don’t know of any generation among us that hasn’t had some connection to that. Other good options include a local hangout that has been around for generations, like a drive-in or restaurant, toys that have been enjoyed by generations, or classic movies.

So when you market your charity event, think about icons or events that might stir sentimental feelings in your donors. Use these fundraising thoughts to highlight donations at your fundraising auction.

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