The Covid-19 pandemic has forced many business closures. Government leaders are issuing stay-at-home orders and the government is reopening in phases, which has capped client sizes at 25%, 50% and 75% for the safety of our community’s health. How can you lead in a constantly changing environment? How do you motivate employees while looking for the next product to keep doors open? How do you change your management style to be an effective leader in such an uncertain future and ‘do more with fewer’ employees?


I suggest sending out a survey about the qualities you want to see in a CEO (then commit to doing your best to meet these expectations)

Leaders must provide training, because no one ever became the best without constructive feedback, probing questions, and active teaching. Be honest and positive in all communication messages.

Search for opportunities to improve

  • What’s new?
  • Whats Next?
  • What is better? And not only for you, but also for those around you.
  • Find a meaningful purpose to tackle your most challenging and difficult tasks.

Who are you and what are your values โ€‹โ€‹(so you give voice to those values)

The leader must affirm the shared values โ€‹โ€‹of the group.

Inspire a shared vision

  • Visualize the future by imagining, exciting and enabling possibilities
  • Recruit others into a common vision by appealing to shared aspirations
    • imagine the possibilities
    • Find a common purpose

Future-focused leaders attract followers more easily

  • read trends
  • listen to podcast
  • watching documentaries

People look more favorably on those leaders who regularly talk about the “why” of work and not just the “what” of work.

People who are leaders want to do something significant, accomplish something that no one else has yet accomplished.

Motivate employees

  • Cross-training of employees on each other’s roles/responsibilities
  • tutorships
  • ‘how can I help you?’… walk about 30 minutes a week
  • delegate responsibilities
  • Brown Bag Lunches (training)
  • Praise and work for work above the normal activities of the day.

Sending them to seminars.

Ask them to make presentations.

Quarterly Corporate Town Hall Meetings (teleconference)

Weekly Featured Artist Recognition

  • Email
  • Walking
  • Should be based on ‘visible’ performance (daily if pending)
    • Monthly meeting (recognize your artists)

Social media interaction with customers.

  • Do you have a scalable website (WordPress)?
  • Do you have LinkedIn profiles on employees and products?
  • Engage with client markets on current events.
    • Facebook
    • instagram
    • Reddit
    • Twitter
    • Weibo (Chinese)

Ultimately, some business owners will make the changes necessary to stay afloat and some will go under. Navigating rough waters requires a team effort, innovations and commitment to get ahead!

Your job as a business leader is to communicate, communicate honestly and positively to build trust with customers, employees and shareholders.

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