All the best players attach significant importance to the coaches they have encountered in their careers. These high-performing players initiate the contract with their coaches, constantly hiring, firing, and searching for that one coach that will give them the competitive edge.

Successful business coaching is not limited to sports. Fortune 500 companies encourage their executives to help optimize their performance.

I have found that as a small business coach, the professional in a single practice, or the independent businessman, they benefit greatly from a coach who sometimes fills a role that a partner would otherwise play.

If you think you can benefit from working with a trainer. Where do you start?

Key Selection Criteria for Hiring a Business Coach

When you’re looking for a trainer, you’re looking for someone who has experience or knowledge that you don’t have in dealing with a particular topic. The best results will be obtained when you use specific trainers for specific problems or challenges.

The key is how well five specific criteria are met:

1. Understanding and support – The coach has to believe in you, that you have the strength, the ability and the determination to work towards objectives and follow up on the agreed commitments. You have to be convinced that your coach is supporting and helping you.

2.Experience – In order for a coach to be valuable, the coach must have experience in the particular area of ​​concern. For example, while I work as a small business coach for business owners in management and marketing, I would recommend them to someone else if they wanted financial or investment advice.

3. Goal-oriented approach to your success – A crucial distinction between your coach and others you know is that a coach works with you to hold you accountable for taking concrete steps toward success. The benefit of doing it with a trainer is that you are then responsible.

4. Coach as teacher – You should expect a coach to have a knowledge base to offer suggestions for you to think about, as well as resources for you to read or use to help you with your business problems. While the coach is not a formal teacher, he or she is someone who is helping you learn more by expanding your options and educating you on ways to be successful in other businesses.

5. Intuitive connection – Don’t remove the emotional component from a coaching relationship, even in business. You should feel comfortable and calm being able to share and discuss your case. A good criterion to consider is that you feel comfortable giving instructions to your coach, and it is important that you focus on telling your coach. Remember that it is a collaborative relationship.


Make sure the terms of your contract with your business coach are clear, articulated, understood, and agreed to by you and your coach.

Time frame – Be clear about what help you are asking for and be realistic about how long you both think it will take. In my experience, it takes at least 3 months to make sure you have made a plan, execute it, monitor it, and follow up to make sure it has been implemented. It’s a good idea to set up a trial period and then reassess whether both parties still feel like it’s a win-win relationship.

Have a clear focus – Both you and your coach must have a clear focus or vision. The more specific you are about your goals, the more likely you are to benefit from business coaching. [].

style training – Explain your preferred way of being advised. You want advice and insight, but you also want to make the final decision to accept this advice. You’re not asking them to do your work for you, just to provide a unique perspective for you to consider in your decision-making process. Monitor the training process to determine if you feel like the coach is pushing you too hard or too light. Like all relationships, your coach will need your input in order to best help you.


The only one who can take this step is you. His challenge is to see the coaching relationship as a sign of his own strength and not as a crutch or a sign of weakness. One of the benefits is that if you don’t have a local small business coach [] you already know, you can easily find a trainer on the internet. Just make sure the coach is credentialed and affiliated with reputable coaching associations.

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