As a veteran, I remember the days of mainstream products and popular culture and TV shows like The Mary Tyler Moore Show, Bionic Woman, Let’s Make a Deal by Monty Hall, etc. It used to be, we used the same type of products and watched the same shows at the same time, because we didn’t have a lot of options.

Fortunately, with the advancement of technology and especially with the advent of the Internet, we have better and more varied options. The “Long Tail” idea could have been around for centuries, and we may have already been trying to put into practice what this book has so precisely elaborated in a framework of economic and scientific terms.

Long tail is the term for the product distribution mechanism in any market. Those products that have the best name recognition and that sell the most are the hits and are at the top. Lesser-known or low-demand products are “niches” and are narrowed down on a distribution chart. As a result of the advancement of technology, niches have also gained popularity and better sales, adding to a more diversified economy and widespread business practices that are, in the author’s words, “far from the statistics that large companies understand.” .

The “long tail” concept results in greater personal satisfaction and public benefit; his theory and practice also change the way business, or anything else, is conducted around the world. The book observes and celebrates the swing of our economy and culture from the few hits of mainstream markets to numerous niches.

“The Long Tail: Why the future of companies sells less or more” has fourteen chapters: The Long Tail, The Rise and Fall of Hit, A brief history of Long Tail, The three forces of Long Tail, The New Producers, New Markets, New Flavor Makers, Long Tail Economics, Short Head, Choice Paradise, Niche Culture, Infinity Screen, Beyond Entertainment, Long Tail Rules.

After the chapters, in “Coda: Tomorrow’s Tail,” the author looks to the future to say, “It sounds like science fiction, but so was having a full music library in your pocket just a decade ago … The explosion de The variety that we have seen in our culture thanks to digital efficiency will spread to all other aspects of our lives. “

Despite its graphics and economic terms, the language of the book is easily understandable and the concept is fascinating and thought-provoking. Its author, Chris Anderson, has been the editor-in-chief of Wired magazine since 2001. He holds a BA in Physics from George Washington University. He also studied Quantum Mechanics and Science Journalism at the University of California at Berkeley. Previously, he worked at Science and Nature as an editor and at The Economist as a business editor in the United States.

“The Long Tail: Why the future of companies sells less or more” is in hardcover with 238 pages and an ISBN of 1401302378.

This old woman hopes to live long enough to see all the good things Chris Anderson promises.

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