The world of search engine optimization has changed since the advent of the Internet. With the evolution of search engine algorithms and the change in consumer behavior, marketers are trying to come up with new methods to meet new challenges. If you want to stay ahead of the competition in 2020, we suggest you implement the latest strategies. In this article, we are going to discuss 7 SEO tips that you might want to follow for better SEO.
#1: Creating Image Links
Image link building refers to photos you find on other websites that link to your site. Usually these photos are downloaded from your website and uploaded to a different website. If someone has used your photo on your website without linking to it, you can send them an email request for a backlink. This will be a win-win deal for both of you.
#2: Landing Pages Must Be Relevant
Make sure your website’s home page provides relevant content for online searches. It’s not a good idea to rank for a list of keywords just to drive traffic. The content on your home page will be of no use if it does not meet the needs of your target users.
In other words, you may want to incorporate relevant keywords and phrases into your landing page content. Uploading misleading content on your website is one of the biggest mistakes you can make.
#3: Work on your metadata
You may want to review your metadata to make sure it contains relevant keywords. Apart from this, the metadata text should be attractive. However, you may not want to stuff keywords as this can have a negative impact on your rankings.
#4: Your web pages should load quickly
About two years ago, Google announced that it would consider page speed when ranking web pages. Therefore, what you need to do is to make sure that all your web pages load quickly. If they take ages to load, the user experience will be negatively affected.
#5: Keywords vs. Content Topics
You may want to focus on content topics rather than keywords. In other words, you may want to create content that generates user interest. Full articles contain different variations of the main keywords and phrases.
#6: Mobile Matters
Nowadays, most of the people search the Internet from their mobile phones. Therefore, Google gives more weight to websites that are optimized for mobile devices, such as mobile phones and tablets. Therefore, make sure that your website opens well on mobile devices as well.
#7: Work on Headings and Subheadings
Blog posts and articles you publish on your website must have headings and subheadings. The length of your article should also be optimized. The content should provide answers to user questions. This is enough for a better search engine ranking.
In short, if you want to rank your website in 2020, we suggest you follow the 7 tips given in this article.