Once the app is downloaded, you have little time to breathe a sigh of relief and then begin to focus again on making things easier for them until they achieve their goal.
According to AppsFlyer, an app marketing company, the global app uninstall rate after 30 days is 28%. Entertainment apps are removed most often, while finance-based apps are removed less often. No matter what category of application it belongs to, its strategy should be to stay on users’ mobile phones for a long time, and not only sit, but also serve its purpose.
Taking a step-by-step look at user encounters with an app can help us reveal the critical factors influencing mobile app audiences, so we can work on them to achieve our purpose. Here are the details:
Step 1. Find your app on the Appstore
For this, we first need to find out what exactly users are typing to search for an app. According to research, it was found that 47% of iOS app users confirmed that they found the app through the App Store search engine and 53% of Android app users confirmed the same.
What have been your search queries? Interestingly, according to data provided by TUNE research, 86% of the top 100 keywords were brands. With little room for unbranded categories, most of the keywords were games or utility apps. Common keywords in the unbranded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Brands aside, if we analyze the user type of a No Brand category, we will get two types of users:
1. Users are informed and know what they are looking for
2. Users are exploring possibilities, they do not have precise information in mind.
If you’re a mobile app development company targeting unbranded users, your efforts should be directed at building apps that appeal to these two types of users. To do this, we have to analyze once they are in an app store, what keywords they use to search for. Regina Leuwer, with a background in marketing and communications, sheds some light on the subject. She contacted Sebastian Knopp, creator of the app store search intelligence tool appkeywords, who shared with her the data on unique trending search phrases. And according to that data, in 2017, there were about 2,455 unique search phrases trending in the US.
Now, if we study this data to obtain information, we will find that the name of the application is essential to attract the attention of users.
If your app falls under the unbranded category, make sure your app name is similar to common search queries, but also unique compared to your competitors. So when your app’s name is displayed, they click on it, finding it useful and compelling at the same time.
Step 2. Installation
Remember that your users are on mobile devices with limited resources, from battery to storage and RAM to internet. Everything is limited. So better create an app that is easy to download or say download in 5 minutes. A critical tip here:
1. Keep the application file size small.
If you’re a developer, use APK Analyzer to find out which part of your app is consuming the most space. You can also shrink the class.dex file and the res folder that contains images, flat files, and XML.
Step 3. Incorporation
After the user has successfully downloaded your mobile app, leave nothing to guesswork. Guide them properly. This can be done through an onboarding process, where users can learn key functionality and where to get started with the mobile app. Below are the 3 things you need to keep in mind when creating an onboarding process for your users.
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Short and sharp: The complete guide to features and functions should be completed in a few seconds, with easy loud and clear options to skip.
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Accurate information: do not submit the application to them. They already know what they have downloaded. The objective of informing about the functions and key characteristics.
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Allow users to skip: Allow tech-savvy users to skip the introduction. Your application is to meet your requirements and not to have a friendly session.
Step 4. Purpose and UI
Here the stage is set for your application and it is the golden opportunity to impress your users. What is needed here is the collaboration between the purpose and the user interface of the application. It totally depends on the troubleshooting ability and ease of use of the mobile app. Interface design plays a critical role as it allows users to access application features easily and quickly to perform the task for which they have downloaded the application. When it comes to interface design, make sure the design is interactive and task-oriented. Here are some factors to consider when creating your mobile app interface:
1. Ease of use – Mobile is the epitome of convenience and if your users find it difficult to use your app, then there is no way they can make room for it on their mobile phones. From screen size to app color, there are many factors that are equally critical and need attention.
2. Intuitive – To create an intuitive user interface, you need to read the minds of users and develop a model based on that. The following must be precise, clear and ‘obvious’ in an interface.
3. Availability – Key features should be hidden in the dropdown menu or even if it is, it should be obvious to the user to look in the dropdown menu. Intricate design and research work is required to make essential features available to customers and they don’t need to navigate here and there.
If you need more help with UI and innovative mobile app ideas, write me at [email protected] and I promise to get back to you with cool mobile app designs.