Traditional marketing refers to all those types of strategies that are used when promoting a product online or offline. Online marketing includes the use of newsletters, email marketing, SEO-oriented strategies, pay per click, and many others. Offline marketing includes newspapers, magazines, radio or television advertisements. These are all part of the typical and overused type of promotion. The new buzz now comes from marketing via Twitter.
To use Twitter as a marketing tool, you simply have to start by creating an account. Creating one is free and only requires your email address. You can, of course, proceed to personalize your appearance on the website and enter more detailed personal information. One obvious thing is that you will not provide your real information, but information about the company you own or about the products you offer.
Once your account is set up, all you have to do is start connecting. This is one of the most essential parts of the entire marketing process. You need to find those people who would be interested in buying what you offer. So you need to follow them, talk to them, and keep in touch. Over time, they will also review your account and start following you.
What you may already notice is that you cannot have Twitter as the basis of your marketing campaign. You need to start building your brand in the real world and then spread to Twitter. This is a two-step process and you can’t make Twitter marketing work if you don’t have the initial foundation.
If you compare the structure of your market further, you will notice one really important thing: in a traditional market, your customers are all separate and certainly do not form a community. This is a great fault, since it is much more difficult to reach each and every one.
On Twitter everyone is connected. This keeps your customers close and you have much easier access, promotion, and minimal time investment.
The last aspect that differentiates the two is the order of growth. While traditional marketing offers commensurate sales growth, Twitter offers exponential growth. Through typical advertising, you only reach so many people that you can speak to directly. On Twitter, the followers of your followers will also find out about your products, eliminating you from the process.
The secret of marketing with Twitter is to combine the two methods and take advantage of what both have to offer and make up for what they lack. With patience and time, you can achieve exceptional results with Twitter marketing. All you need to do is take the time to really connect with the other users.