Leading market research firm eMarketer estimated in 2014 that global business-to-consumer (B2C) e-commerce sales were pegged to exceed $ 1.5 trillion in that year. These numbers indicate that consumer preferences are tilting the balance toward e-commerce. However, what is it about an ecommerce website that attracts a customer enough to make a purchasing decision? Often it is the images. E-commerce websites rely on clear and attractive images to create an attractive showcase of the products for sale. This highlights the importance of high-quality digital imaging services, an end that can be easily achieved by hiring the expertise of a digital imaging company.
Let’s take a look at the few advantages that e-commerce websites can get by opting for digital imaging services:
Aspects such as background color and frames and borders may not stand out when looking at an image; however, these digital image processing techniques are immensely important in enhancing the appeal of a photograph and attracting the attention of shoppers browsing hundreds of products on one page.
Even images that the most seasoned photographers click on need cleaning, resizing, and refinement. These critical issues can only be successfully addressed by trained digital photo processing professionals.
E-commerce websites often deal with large volumes of photos. This brings us to an important question: Is it worth implementing in-house resources or would it be better to go with a reputable company that processes your images for you? Most smart companies choose the latter so they can focus on more strategic business moves.
These points provide a broad overview of why e-commerce companies are better off with external support when it comes to digital imaging services. Additionally, there are a host of other technicalities associated with image processing. On the one hand, the image format must be compatible with different web hosting plans; this factor is crucial if the same image is scheduled to load on multiple websites. In such a scenario, it helps to hire the services of a company that knows how to deal with different image formats and resolutions to meet the requirements of different web hosting plans.
Things to consider when choosing a digital imaging company
While reputation is key, there are a number of other factors to consider if you decide to partner with a digital imaging services company. Since time is of the essence, choosing a company that has a history of fast turnaround time will help you keep your e-commerce operations on time. Next, the pricing models need to be inexpensive while adding real value to your ecommerce business. Other aspects, such as a systematic reporting management system, secure media for image sharing (to avoid copyright infringement), and the ability to handle massive images, go a long way toward ensuring that you are hiring the best services. of digital imaging to your budget. can afford.