The most important function of SEO is to improve the visibility of your website. Your website needs to be discoverable when someone searches for your business, product, or service to gain traction.
This visibility is obtained through SEO (Search Engine Optimization) or SEM (Search Engine Marketing).
To run a successful online business, your SEO must be perfect to allow your potential customers to find and buy from you.
There are several things you can do on your website to optimize search engine visibility.
The main things are:
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strong content
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ease of navigation
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Speed
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mobile optimization
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blog posts
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social media
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website errors
In addition to improving your SEO, the above things can also build brand awareness, improve your relationship with prospects, and position yourself as a trusted expert in your field.
If we look at the above in more detail:
strong content
Keywords are a major focus for search engines to detect the content of websites. Focus on these keywords, such as in your blog posts, your website title, and within the body of the text, ranks higher than non-repeat.
Although the content is also required to engage your customers to ensure they stay on the page and not just jump around the site.
ease of navigation
When designing a website, it should be easy for your users to navigate. For example, the ideal number of clicks a user should make to reach a given page should be 3 or less, allowing your prospects to find exactly what they need in as few steps as possible.
If you have a site that consists of thousands of pages this may be impossible to do, however you can have cross-links between pages instead of just having hierarchies of content.
Speed
Research shows that the longer it takes to open a web page, the less likely a potential customer is to return to that page. Timing is important to your buyers, the less time they spend waiting for a page to load, the better.
Having a web page that loads in 2 seconds will allow the prospective buyer to stay on that page longer and also come back to that page in the future increasing your SEO.
mobile optimization
All websites should now have mobile optimization as standard as over 52% of websites are now viewed on mobile devices and this is increasing rapidly year on year.
If your website is not optimized for mobile devices, this is something you need to fix as there is a high chance that your website visitors will leave as they cannot view it on the device they are using.
blog posts
Blogs help your website rank high in SEO. A blog showcases your expertise in your field so that you can establish yourself as a person or business.
Your blog can answer questions your customers may have about your products and services and can also link to relevant pages.
social media
Social media supports your SEO ranking through promoting your content. Social media is a great way to share your blog posts, deals, pages, updates, etc.
Social media may not directly affect your SEO, however any promotion you do of the material will definitely indirectly improve your rankings by increasing the volume of customers coming to your site.
Engagement can be high through social media, any post you share can be shared among others and create a rapid increase in the number of people coming to your website.
website errors
Site errors and broken pages/links can affect your SEO, as Google doesn’t see these areas. For example, if there is a link to or from your website that is inaccurate, then you are not getting the traffic that you should.
There are many free audit checks that companies offer so that you can see where errors are occurring on your website and then be able to correct any problems.