“I love the car. I love people. I love life.” Through the years, Nissan has been preaching this mantra along with constant innovation and ongoing customer service to deliver the authentic driving experience that only Nissan can deliver. Its advanced and durable parts make Nissan the reliable choice when it comes to quality vehicles.
The year 1933 saw the birth of a new name for first-class driving pleasure. Nissan built trucks, planes, and engines for the Japanese military. Its main plant moved to China after it was seized by the military. The plant manufactured machinery for the Japanese war effort until it was captured by US and Russian forces.
It carried the Datsun brand for the cars and trucks it has manufactured since it was officially founded on June 1, 1934 by Yoshisuke Aikawa. The Datsun brand traces the history of the company even long before it was called Nissan, as it came from the type of car called the DAT, the first car designed by the company when it was still called the Kwaishinsha Motorcar Works.
It’s no wonder that Nissan has designed work-of-art cars suitable for the sophisticated driver, as it carries the Datsun brand. Since most of the cars were very similar to Austin cars, Austin became the company’s first partners. Previous cars were built for home use. But with ventures with other companies, Nissan began to expand and built more cars that led to such notable models as the Z-car and the Skyline GT-R.
The first cars were designed for domestic consumption. However, through partnerships with other companies, he began to introduce his car in the early 1950s. From this period, Datsun cars began to gain a great reputation. Among the most recognized and loved Nissan cars are the Z-car and the Skyline GT-R.
In the 1960s, Nissan began its alliance with Prince Motor Company to raise its range to more exclusive cars, including the Skyline and the Gloria. The Prince name was eventually dropped, and successive Skylines and Glories carried the Nissan name. However, “Prince” is still used in the names of certain Nissan dealerships in Japan. Nissan would introduce a new luxury brand for the American market in the early 1990s called Infiniti.
Years have passed and the Nissan brand has taken center stage. And in the 1980s, Nissan would soon carry the Nissan insignia with a wide range of cars, trucks, and SUVs. Current Nissan models include the Maxima, Sentra, Altima, Z and Z Roadster. For trucks and SUVs, there are the Murano, Xterra, Quest, Pathfinder, Titan and Frontier models.
Nissan’s driving force is manufacturing industry-leading parts and accessories that are sure to get the nod from a motorist. These components are made from only the finest and most durable materials carefully tested before they are set on the assembly line. From the grill to the compartment, each part does its job well. If one goes crazy, the overall function and mechanics of the vehicle fail. These parts and components are manufactured with the sole purpose of meaning one thing: to provide maximum driving pleasure for the satisfaction of your customers.
Although it has created a significant niche in the automotive market, Nissan will still strive and continue to improve to implement the best in Nissan vehicles, equipped with the latest technologies, durable materials and safety-conscious accessories. It should be noted that Nissan has been improving on performance parts and eco-friendly devices. The company is also taking steps to build fuel-efficient vehicles in response to rising oil prices.