When it comes to digital marketing success and finding new customers across the web, keyword optimization is one of the most important tools you can be on. Keyword optimization or keyword research is the act of researching, analyzing and selecting the best keyword or concept of high importance for your product, service or campaign in order to drive and drive traffic from search engines like Google to your website and other digital platforms.
Getting your website or blog to appear on the first page of search engines can be a daunting task if you don’t understand the basics of optimization. While this tutorial doesn’t guarantee you first place in the major search engines, it does point out what one needs to do to stay in the search engine optimization game.
It is much easier than you think and this article is to guide you, help you and provide you with the basics and keys to successful search engine optimization:
Step 1. Choose the right keywords
It’s hard to be the best at everything and that includes keyword optimization. The first step to getting to the top of the search results is to identify the right keywords. It can be a single or several words or complete sentences. As you may already know, most internet searches are done in the form of a question. So before you start writing keywords, you need to decide which keywords you want to focus on. These are the words that people would type into search engines to find your page, blog, website, or product.
It is very essential that the word you choose as your keyword is broad enough for many people to search on the internet, but narrow enough that you have a decent chance of getting a high search rank in search engines and results.
For example, the word “shoe” is too general. However, “Where can I find cheap shoes online?” it’s pretty good. Similarly, the word “Europe” is too general and Wiki sites will usually dominate these top spots. So “best holiday destination in Europe” is a much better phrase to focus on.
Here are my top tips for choosing the right keywords:
1. Start with customers
Think about who your target audience or customers are. What are they likely to type in the search bar when looking for answers that your services can help them with? Why not ask existing customers what they would be looking for?
2. Weigh the competition
While it’s important that you choose words that a lot of your target audience might be typing into search engines, they shouldn’t be words that larger companies with more muscle and bigger budgets are competing for.
3.Use Google tools
I guess not alone. Google has several good tools that can help you find what’s popular to search for.
On Google Trends, a public web facility based on the Google search engine, shows the frequency with which a particular search term is entered in relation to the total search volume in various regions of the world and in various languages, including a list of popular searches. . You can also enter keywords and see how popular they are, compared to other phrases and ideas on similar terms, to pick the one you’re looking for the most.
You can also find keywords using Google’s advertising tool, AdWords. You don’t need to advertise, you can simply create an account and select using the “Keyword Planner” in the “Tools” menu.
Step 2. Personalize your content
Once you have successfully chosen your keywords, there are a few other things you need to do to get your site to rank high in the search engines. One of those things is content creation. You need to create and distribute relevant and valuable content (such as speech, writing, photography, or any of the various arts) that engages and engages your well-defined target audience. Content marketing helps us attract new customers and retain existing customers.
For existing customers, this could also mean that they take some of the relevant content that creates additional sales by learning more about your offer, and is more expensive products/services than before. Here are some tips to keep in mind while creating content:
1. Actively work with texts
Use keywords in the title and preamble of all pages. Also, include the keywords in the body, the higher it is in the text the better it is for your rankings.
However, be careful not to overuse your keywords. Google may interpret your site as a meaningless page just trying to drive traffic and you drop in the search results. A general rule of thumb is that your content should feel natural and interesting. Which, of course, is also important for your visitors.
2. Don’t forget your photos!
Even rename your photos with your relevant keywords. This will make it possible for search engines to index them and you can get hit even on image search. If you have an opportunity to enter alt text for each image, don’t pass up that opportunity.
Step 3. Get views and links from others
The most important thing for search engines is to deliver good and relevant results, remember that this is their core business. Therefore, websites that search engines find others rank high or think are good are given priority. An example is sites with links and many visitors who stay for a long time to interact with the site. Therefore, this is very important to:
1. Make sure you get a lot of page views
Ask family and friends to visit your website. Post the link or url as often as possible, for example make a video, put it on YouTube and links there, but embed all the content on your site and link it there.
2. Ask others to link to your site
Ask your friends, business partners or clients to link to you, perhaps in exchange for a link or share interesting tips in your field and allow others to post content linking to you.
3. Share your site on social networks
Sharing your website and content on social media (not forgetting Google+ Google for obvious reasons) is extremely important. It can provide website visits, more traffic, attention and higher rankings
4. Get visitors to share
Get others to share your site and content on social networks, using the “share” buttons. AddThis is one of the free tools that allows you to instantly share or bookmark pages with an easy to use tool. AddThis can also get statistics on how much your content is shared.
Step 4. Review the technique
Even the way your site is technically built matters to your ranking. Here are some things you can do:
1. Use Google Webmaster Tools (now Google Search Console)
Google Search Console (also known as Google webmaster) is an amazing tool that offers many tools to help you thoroughly analyze your site. From this analysis, you can work on problem areas so that your site ranks higher in search engines, especially Google.
2. Make your website mobile friendly,
With a good percentage of the world’s population owning mobile devices these days, it makes sense to make sure your site is mobile friendly. Mobile users also expect a good mobile experience when they visit the site.
If your site is not mobile friendly, you may rank lower in mobile searches. Google recently released a new mobile-optimized ranking algorithm that is designed to give mobile-optimized pages a boost in Google’s mobile search results, so you can’t go wrong with this offer.
3. Make sure the page is fast
A site that takes a long time to load will rank lower in search engines. Google has stated in the past that site and page speed is one of the signals used by its algorithm to rank pages.
Page speed is also important for user experience, the slower your site/page speed is, the more likely you are to have a high bounce rate and lower average time spent on your site. Some of the great tools that can help you with your site speed are Google Pagespeed Insights and GTmetrix. These are tools that allow you to make decisions that increase the performance of your website.
Step 5. Use web analytics tools
Use analytics to measure the results of your efforts or to determine which areas of your site are performing well. Google Analytics offers free and enterprise analytics tools to measure website, app, digital, and offline data for customer insights.
Example: Google Analytics allows you to track your store visitors and generate reports that will help you with your marketing.
Under “acquisition” in Google Analytics, select “all traffic” -> “Channels” -> “organic search” so you can see which keywords drive the most traffic and the “source” which search engine under the “word clue”. With Google webmaster tools, you have access to them in Google Analytics under “acquisitions” -> “search engine optimization”.
Step 6. Use Google AdWords
The company, regardless of size, wants to be found on the first page of Google. Being seen by customers at the exact moment they are looking for your information, products, services, offers, or location is intent marketing (marketing based on someone intending to find your products) and it is profitable.
Many businesses use Google AdWords to archive them by creating highly effective advertising campaigns to market their products and services, drive traffic to their website, and ultimately increase sales.
I hope this article has given you an in-depth look at keyword optimization and you find one or more of the tips above helpful.