When a homeowner is in trouble, they look everywhere for help. They can ask family members, do research on the Internet, and more. One thing is for sure, the only place they look, at least 6 days a week, is their mailbox. They may not seek help online every day, but they will certainly open your mail.
When you take the time to send out a short sale letter, you are instantly separating yourself from the competition. Your short sale letter has two instant options:
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Be thrown away
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Open
Maybe that sounds too simple; however, since the post office agrees to deliver your mail, those are the simple opportunities your letter has. With mail rates dropping at a rapid rate, there is much less competition than there used to be. There are days when an owner can only receive 2-4 letters. When your mail piece lands on those days, you have a HUGE opportunity to spark interest and get the potential customer to call you.
To get the owner’s attention with your short sale letter, I invite you to consider the following:
- Headline – When the owner opens your letter for the first time, how is it capturing your attention? Is your headline big and bold? Is it a different color from the rest of your letter? Show them in less than 10 seconds how their problems can be solved if they just keep reading? The more direct the headline, the more interest it will arouse and maintain.
- Call to action – How obvious is it to your potential customer to communicate with you? What are you asking them to do? Are you asking them to call? Do you ask them to visit your website? The more obvious your call to action, the more leads from eager sellers you will receive.
When your short sale letter to landlords has a powerful title and an obvious call to action, you’ll be generating new leads every day.
Discover a short sale marketing system, including powerful short sale letters for homeowners today.