The photography industry is competitive. To compete effectively, a photographer must use all the effective tools available.
Often in the shadow of Facebook’s attractive marketing tools, charitable campaigns, and SEO, lies the simple business card. Effective photography business cards are a key component in a photography business marketing strategy.
Here are some tips to make sure your business cards enhance your image and help market your services:
* Do not use non-standard size cards. People often use standard size containers to store the cards they receive. If your cards don’t fit, they probably won’t save. Otherwise they will be used to find you.
* Keep your cards in line with your other marketing material. You are looking to establish a brand. A brand is established through repeated exposure to a consistent message. By keeping your cards in line with your other marketing materials, your brand will be more deeply imprinted in the minds of your potential customers.
* Before printing your cards, ask key customer demographics to give you feedback on how the card is printed. As a business owner, sometimes you are too immersed in your work to get an objective perspective. Asking your ideal customers their opinion can help you get around this blind spot.
The photography industry is competitive. To compete effectively, all of the most effective marketing tools must be used. Just because business cards are common doesn’t mean they don’t deserve your attention. Since they represent your work, take the time to make them effective.