Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers, tablets, smartphones and cell phones etc. This is an effective approach to reach a large number of your target audience and gain their valuable trust. Digital marketing includes different ways in which the merchant can choose one or more ways to interact with people. It provides the opportunity to run and analyze marketing campaigns in real time and understand what is driving potential results.
Digital marketing is even cost-effective and increases ROI as it helps to engage directly with the target audience by giving them comprehensive product or brand information anytime, anywhere. It is the fast and feasible way to build a brand and reputation in the market. Effective results can be achieved using the following digital marketing components.
Search Engine Optimization: SEO (Search Engine Optimization) is the process of improving the visibility of a website for free in a search engine by adding search engine friendly elements. The search engine results pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo and MSN prefer relevant optimized websites to display any search term.
Social Media Marketing: It is the process of engaging people through social networks such as Facebook, Twitter, G+, LinkedIn and Instagram, etc. According to Comscore, online social media activity accounts for 25.2 percent of all online minutes in India. This gives you the opportunity to reach more than a quarter of internet users and update them on your latest offers and new released products.
Search Engine Marketing – Covers paid and non-paid methods to increase website visibility. The paid method refers to pay per click where the search engine charges for each click that takes the user to your website and the unpaid methods refer to the organic results achieved by search engine optimization. A survey published in Search Engine Watch reveals that SEM is the most effective acquisition channel for 85% of retailers.
Email Marketing: Sending a commercial message or newsletter directly to a customer’s inbox via email is called email marketing. Emails are sent to prospective customers, past customers, and current customers to encourage customer loyalty and repeat business. Global data published by The Madison Logic Company in April 2014 states that 122 billion emails are sent every hour.
Affiliate Marketing – Affiliate marketing is a type of marketing in which a company rewards one or more affiliates for each conversion. In other words, it is the practice of using one’s talents and efforts to promote the businesses of others and earn rewards in return. The reward model is known as CPA (cost per action).
Web analytics: Web analytics is used to monitor website traffic and user activity thoroughly. It helps you analyze the influence of your new marketing campaigns or your latest activities. You can also gauge user interest, as well as the number of unique visitors and repeat visitors. You really perceive the ROI of other marketing campaigns. It even demonstrates demographic data that shows which geographic area fits your target audience. Therefore, it is the crucial part of digital marketing.
Mobile Marketing – Means sending commercial messages via mobile phones in the form of SMS, MMS, IVR, QR codes and responsive websites. It is a potential approach towards digital marketing as there were 904.51 million mobile users in India in March 2014 with the addition of 1.05 million monthly mobile phone users. Data revealed in CMO Council India indicates that Indian companies spent Rs 3 billion on mobile ads in 2013 and the market is expected to grow by 43% in 2014, according to the Mobile Marketing Association.
Using just one or a combination of the components of digital marketing, one can make their fledgling business thrive. Digital marketing leads you on the right path to success.